SBIR and STTR Success Story for
Optiva Corporation

(Information Posted/Updated on 10/24/2003)

Optiva Corporation
35301 SE Center Street
Snoqualmie, WA  98065

Contact:    Jack Gallagher
Phone:      425-450-3009
Fax:          425-462-7273
Web Site:

Related Award(s):  R43 DE010455, R44 DE008879, R43 DE011639
Technology Developed:
The technology developed from the NIH sponsored research was the SONICARE Power Toothbrush.

Key Words:  SONICARE, SONIC, Power Toothbrush, Cleans Beyond the Bristle.
Uses of Technology/Products/Service:
Sonicare is highly valued by dental professionals as a consumer home care oral hygiene device.Sonicare cleans and whitens teeth;reverses gingivitis and reduces periodontal pockets;it also gently removes coffee,tea and tobacco stains while cleaning between the teeth.

Benefit to Company:
The NIH funding allowed Optiva to create a $300MM business and over 500 jobs.Sonicare has a 26% share of the USA power toothbrush business and, is now distributed worldwide. Optiva was sold to Philips Electronics in 2000.

How Product Was Commercialized:
The basis of Sonicares commercial success is strong professional endorsement. Awareness, trial and recommendation by dentists and hygienists is the primary area of focus.The product is broadly distributed in retail channels and supported by over $25MM in annual advertising spending.

Other Comments Related to Company's Success Story:
This success would not have been possible without the NIH support.

Past R&D and/or Sales from this Project:   $$300MM
Estimated Future Annual R&D and/or Sales from this Project:   $$1.5 billion