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Commercialization Strategies

07/21/2000



Table of Contents

COMMERCIALIZATION STRATAGIES

PPT Slide

THE CHALLENGE OF CHANGE

THE CHALLENGE OF CHANGE

WHY CORPORATIONS LOSE LONG-RUN COMPETITIVE CAPABILITY

WHY CORPORATIONS LOSE LONG-RUN COMPETITIVE CAPABILITY

WHY CORPORATIONS LOSE LONG-RUN COMPETITIVE CAPABILITY

LONG TERM WINNERS

THE BUSINESS PLAN

KNOW YOUR AUDIENCE - WHO READS THE BUSINESS PLAN?

INVESTORS

LEGAL FORMS OF BUSINESS

THE EXECUTIVE SUMMARY

GENERAL COMPANY DESCRIPTION

PRODUCTS AND SERVICES

MARKETING PLAN

MARKETING PLAN

OPERATIONAL PLAN

MANAGEMENT AND ORGANIZATION

CAPITAL REQUIREMENTS/ FINANCIAL PLAN

INTELLECTUAL PROPERTY PROTECTION

STRATEGIC ALLIANCES/ JOINT VENTURES

LICENSING

KEY POINTS

KEY POINTS

Author: Carolyn A. Kling

Home Page: http://grants.nih.gov/grants/funding/sbir.htm