COMMERCIALIZATION STRATAGIES
PPT Slide
THE CHALLENGE OF CHANGE
WHY CORPORATIONS LOSE LONG-RUN COMPETITIVE CAPABILITY
LONG TERM WINNERS
THE BUSINESS PLAN
KNOW YOUR AUDIENCE - WHO READS THE BUSINESS PLAN?
INVESTORS
LEGAL FORMS OF BUSINESS
THE EXECUTIVE SUMMARY
GENERAL COMPANY DESCRIPTION
PRODUCTS AND SERVICES
MARKETING PLAN
OPERATIONAL PLAN
MANAGEMENT AND ORGANIZATION
CAPITAL REQUIREMENTS/ FINANCIAL PLAN
INTELLECTUAL PROPERTY PROTECTION
STRATEGIC ALLIANCES/ JOINT VENTURES
LICENSING
KEY POINTS
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